Thursday, 28 January 2010

Chloe's Collections!




Here are a few images of some of my favorite pieces from Chloes collection through 2009...


<-------- LOVE this casual,
comfortable, "carefree" yet sophisticated look.. Hannah has really captured the strong and fem
inine essence of Chloe'. The drapes and nude tonal colo
ur pallet is really working well together.. The small deta
ils of the tan leather belt, shoes and edging to the cape
really break up the seperates to create an
over all well worked outfit!







<--------- This shirt is adorable! The draping bows on this a line shirt are oozing femininity.
Combined with these velvet tailored pants makes
the look instantly recognizable as a Chloe' piece...












<-------- Here
are some cuttings i took from my magazines. C
amel colours, capes and denim are the main focus of this collect
ion...











<---------- Love the whole play on masculine/feminine look in this outfit. It shows the strong powerful female in the tailored silhouette but with soften edges that keeps the look beautiful. Very fresh.... i like!!!












Chloe caters for every occasion. The office girl, the party girl, the casual girl and the holiday girl. The transeasonal garments that come from this collection are easily adaptable for any day of the week.



















As i was looking through the different collections from chloe i started to list words that came to mind. Feelings, aesthetics, colours, ideas...

  • Nudes
  • Olives
  • Stones
  • Clean
  • Feminine
  • Loose
  • Draped
  • Elegance
  • Soft
  • Fresh
  • Romantic
  • Sumptuous
  • Free Spirit
  • Chiffons
  • Strong
  • Detail

Little bit of History for you...

<-----"Hannah MacGibbon"
"The Chloe girl, she said, "is a romantic traveller at heart, her trans- seasonal wardrobe reflects her nomadic spirit, with chic enduring pieces that emphasise craftsmanship and detail".
Chloé

For five decades, bohemian ingenues from Brigitte Bardot to Kate Moss have flocked to Chloé for its dreamy, quirky separates.

The house has managed to maintain its beloved niche in ever-changing times, giving the pastel treatment to floaty blouses, maxi skirts, liquid slipdresses, and—because even dreamers need to go to work—tailored suiting options.



Founded in Paris by the

Egyptian-born Gaby Aghion and her business partner Jacques Lenoir in 1952, Chloé from its conception was on a quest to bring high-quality prêt-à-porter to a market in which fine craftsmanship was only available from couture houses. As the first luxury ready-to-wear line, it has attracted a rotating roster of each era's brightest design talents.

Karl Lagerfeld's decade-plus tenure at the house started in 1966 (interrupted in the eighties by his move to Chanel).

Martine Sitbon took over for several years, prettying things up with polka dots—then Lagerfeld returned for a five-year run in 1992.

Stella McCartney succeeded Lagerfeld before leaving to launch her own line; she was followed by Phoebe Philo, her onetime assistant, who ascended the ranks in 2001 and quickly became a critical darling.

In 2006 Philo bowed out to spend more time with her family and was followed briefly by Yvan Mispelaere and then, less briefly, by Paulo Melim Andersson.

Andersson was replaced three collections later by a relative unknown named Hannah MacGibbon, whose first Chloé outing was a small collection for Resort 2009.


<------ "Phoebe Philos secrets"...

..A huge part of her work (as it was at Chloé) is fabric development: how individual fabrics perform, what they can do. She fused her (very French) tweeds with a rubberized coating inside. A collarless coat in polished caramel leather is exactly the same inside as out: The skin sides of the leather were shaved and bonded together. A stunning white shell in cotton and silk ottoman curves out from the body. Even on the hanger, as Phoebe says, "it holds its own." She had some of her cottons washed; others were pressed and crushed, "to give the feeling almost of having had a previous life." One of her young assistants, bursting with a mission to explain, tells me in careful English that the button marks dimpling the back of a crepe shirt are not from careless pressing: "It is meant." And the creases on the sleeves that look like careless folding: "This, too, is meant." Phoebe loves mixing worn-in fabrics "with something that's very brand-new, like the bonded leather, which gives a very sharp aspect; the copper belt, which is very hard; and the zips. It's a big part of my aesthetic," she says, "those kind of polar opposites. It's the same with playing off the masculinity and femininity. I love, I absolutely love menswear. I love wearing men's clothes."

...These small details are that i need to take into consideration whilst finding inspiration and designing the new Chloe' collection...

Saturday, 23 January 2010

Chloe' Advertisements




To get a little taster of Chloe' here are some of their advertisements....

Its all about Chloe'


Prediction Promotion and Design FT2415 (semester B)

My new brief!!
Stage 1

"You have been assigned designer/ design house and you are working in the creative direction studio or 'atelier'. You have been hand picked to come up with innovative ideas for the next collection of Autumn/Winter 2010. "

"Your ideas must reflect the ethos of the designer you work for so you must thoroughly research the label, the history and he handwriting of the collection."

........Must say... i am rather excited about this juicy brief, but was not overly familiar with the brand Chloe. First point of call was google image and my stack of magazines!!









New Year New Brief!!

So........ with Christmas over, New years hangovers forgotten, deadlines complete, boyfriend flown off to work for 10 weeks...... Now it is ME time, and time to crack on with the new brief!