Wednesday, 3 November 2010

Tuesday, 2 November 2010

Shop Concept..

As HQ will be set up in the Market town of Deptford, I thought it would be a fun idea to bring a little of the market that every one loves inside... Here is my initial shop concept board....



I want to display basics and hoodies folded up in produce boxes and stacked like a market stall around the store.
Vending machines displaying a range of t shirts is also an idea I love and found in Dover Street Market.
The grass idea came from a butchers fridge where they display their meat. I thought this could work quite well on the tops of the clothing rails where rare trainers would be positioned to look as if they are walking on grass through the store at eye level.
I want to keep the store quite street so exposing the brick work on the wall interior will give the store a roughed up edge.
The random fluffy bunny is to represent the element of humour I want to fuse into the HQ brand and again bringing the outdoors, in.
I hope you are beginning to form a picture in your mind as to what I envisage the shop to look like :-) this store is fun and fashionable!